Steve Cohen Sends Message With Super Bowl Ad
Normally, when the Kansas City Chiefs are in the Super Bowl, we are anticipating it to be tangentially related to the New York Mets because there is discussion of Patrick Mahomes being the son of former Mets reliever Pat Mahomes. Certainly, there was some of that with Mahomes saying his son was prepared for these moments because he had him there at the 2000 World Series.
There was also the Philadelphia angle. In a world we where people mistakenly believe you are either Mets/Jets or Yankees/Giants, the simple truth is Mets/Giants and Yankees/Jets make much more sense. The Mets and Giants fans hate Philadelphia, and they want to see them fail, and Super Bowl LVII was another area where Mets and Giants fans had the chance to see that happen.
So, between the Mahomes and the Philadelphia angle, Mets fans were locked in, but then again, who isn’t locked in for the Super Bowl. After all, it’s the biggest sporting even in our country, and that is why we see ads costing $7 million.
That brings us to Steve Cohen. In a shock to us all, the Mets ran a Super Bowl ad featuring Brandon Nimmo, Francisco Lindor, Tomas Nido, Kodai Senga, Edwin Diaz as the closer, and of course, Mr. Met. It was a perfect commercial for Mets fans:
— New York Mets (@Mets) February 9, 2023
This would be the perfect commercial to run on SNY, or really any of the New York television stations. To be fair, that is what did happen. It was a regional Super Bowl ad, but nevertheless, Cohen purchased a Super Bowl ad, and it is one gaining a lot of traction.
Note, this ad comes off the heels of the other owners complaining about how Cohen is spending money.The deals for Justin Verlander and the almost completed deal for Carlos Correa sent them into a tizzy whining about the unfair economics.
Well, Cohen showed the rest of Major League Baseball it’s not just the spending on the players. As we know from recent interviews, it’s also not just the spending on the advanced technology and analytics.
Now, Cohen is making the Mets a more well renown brand. He is trying to be what the New York Yankees, Dallas Cowboys, and Los Angeles Lakers are. For that matter, he’s trying to make the Mets what they once were in the 1980s.
The Mets purchased a Super Bowl ad. On the surface, it was to sell tickets. In reality, it was to sell the Mets. It was to send a message that the Mets are not stopping at beating you on the field. They will use every resource to grow the team and the brand even if that means purchasing a Super Bowl ad.