In the (again) revamped Home Run Derby, Bobby Witt, Jr. came just short in his attempts to tie Teoscar Hernandez in the final rounds. It was great drama for what aspires to be a fun event. In turn, it aspires to draw fans to baseball.
In that, it failed . . . again.
The event had a listed start time of 8:00 P.M., but that’s when the unnecessary pomp and circumstance began. We should’ve known we were in for it when Ingrid Andress did her best Roseanne Barr or Carl Lewis impersonation performing the National Anthem.
It’s summer vacation, so I made a deal with the boys they can stay up for as long as Pete Alonso was in the event. Alonso didn’t get very far, so I relented and let them stay up longer.
And longer.
And longer.
By the time Witt’s last ball hit the base of the wall, it was 10:57 PM EST. Let’s face it. Most kids were in bed long ago, and even the baseball crazy dads had to eventually relent and send the kids to bed.
We’re constantly asking what can baseball do to attract a younger generation. Baseball fans are older, and Major League Baseball is looking for ways to attract younger fans.
This SHOULD be the perfect event. Kids LOVE stars. They love homers. This should be the event that captivates the young fan drawing them to the All-Star Game and the rest of the season.
That’s not happening at 10:57 PM. Instead, they wake up the next day. Check the iPad and move on with their day. There’s no live or die with the event or the sport. That was lost hours ago.
There’s a number of tweaks that could be addressed. The bonus round was superfluous and made the event drag. They could get rid of human garbage like Marcel Ozuna. Mostly, they need to find out a way to make this end at a more kid friendly time.
Dads have no issue letting kids stay up for the big sport event. I’ll never forget staying up to see Gene Larkin hit a game winning fly to left off Alejandro Peña scoring Dan Gladden.
The Home Run Derby certainly isn’t the World Series. Sadly, an event lacking Aaron Judge and most of baseball’s biggest stars makes this just a lesser event. Having Ken Griffey, Jr. there was a reminder of how big an event this once was (of course, Griffey was also the one who wanted out of the event).
Really, baseball is close to getting back to that point. It’s a tweak here. Finding better ways to get the stars (hat tip to Alonso and Jose Ramirez for participating). Whatever they do next, they have to make sure the event ends before 10:57 PM.
Once that happens, the younger fans can stay tuned in longer, and from there, new fans are born (or the current fans become bigger fans). As they tweak the rules to this event seemingly every year, hopefully, next year, they’ll find the right formula.