Where’s My Bobblehead?
The fact that it’s only available to 15,000 fans? It may me think – same old cheap Wilpons. Teams like the Brewers order enough Bobbleheads for everyone with some left over for donations and the like. The average cost of a Bobblehead to a team is $3. Therefore, the cost to the Mets is $45,000. Citi Field has a capacity of 41,800. It would cost the Mets $125,40 to order enough Bobbleheads for everyone.
Bobbleheads can increase tickets sales by 6,000 tickets. The tickets for today’s game ranges from $41.00 for standing room only to $410.00. Let’s assume all 6,000 people purchase a standing room only ticket. That means the Mets generated an additional $246,000 in revenue. That doesn’t include the price of parking and food. I know teams have their budgets, but as you can see, Verizon sponsorship aside, the Bobbleheads pay for themselves.
I’ve never missed out on a promotion. I’ve always been there for batting practice. I like going early because I can settle in. I hate going early on Bobblehead days because people get there early too and they become unnecessarily aggressive. That’s not fun when you have small children. Speaking of small children, is it good business to limit a promotion creating a chance a small child doesn’t get one?
I’m not taking that risk. I’m getting there early because I get to games early. I’m getting there earlier due to the Bobblehead. I’m getting there even earlier because of Arthur Ashe Kid’s Day. My son loves his Lucas Duda Growth Chart, and I hope he’ll love his new Bobblehead.
Mostly, I hope we’ll have fun today. As I’m going to be at the game, my game recap today will be quite late. It’s worth it because I’m going to a Mets game with my son. It doesn’t get better than that . . . Bobblehead or no Bobblehead.