On Sunday, I published a tongue-in-cheek recommendation as to what promotions the Mets should have during the 2018 season. The original concept of the post was the Mets promotional schedule feels like it is lacking this year, and the team should be looking for better ways to honor their players.
With that in mind, I asked the Mets Blogger Roundtable what promotions they would like to see the Mets institute during the 2018 season:
The Mets should re-introduce Old Timers Day. Promotions are nice, but they generally consist of things which either break, get lost, forgotten, or all three. Old Timers Day can be traditional and memorable as fans connect emotionally with the players. Sure, there’s no sponsored bobble head doll, hat, or a fidget spinner that goes with it – sometimes the greatest souvenir can be reconnecting with the past, which is why what such a day would be so great for everyone involved.
There was a character on “Rick and Morty” called “Mr. Meeseeks.” He lived only to fix one problem of yours before ceasing to exist. He wanted to cease to be, is the thing – his catch phrase is “Existence is pain!” Naturally, some unknown hero on the internet created a “Mr. Metseeks.” My interpretation of Mr. Metseeks is Mr. Metseeks cannot die until the Mets win the World Series. We all started kind, then have only grown more bitter, and increasing irritated over the years, when the Mets did not fulfill their destiny. We are all Mr. Metseeks. Let’s have an action figure of ourselves some Saturday in 2018. Why? Because a “Jay Brews” shirt sends the wrong message to the youths.
Ernest Dove (MMO & MMN)
As a South Florida resident and fan of the High-A St. Lucie Mets, I can’t help but suggest the MLB Mets model the St. Lucie Mets with $1 beer $1 hot dog night. With ticket prices continuing to skyrocket, I think it would be a great idea for Mets to win over their fans with a night of cheap food and drinks. I’m not suggesting bottles of beer. I’m talking $1 plastic cups here. It might pack the place. And along with the obvious on the alcohol, this would also allow for parents to ensure all their kids are fed. Do it!
Old Timer’s Day; as a kid I always loved Mets Old Timer’s Day, and frankly, I miss it dearly.
In 2009, the New York Times quoted then-Mets executive Dave Howard: “It was particularly unpopular as a promotion. We didn’t see an increase in ticket sales or interest from sponsors or even from people who already had tickets. It died of its own unpopularity in the early ’90s. We felt we were better served by bringing our alumni back over several days instead of one day.”
Now, I liked Dave Howard, nice guy, but that statement was crap. a) outside of a rare 1986 tribute when the hell do the Mets ever “bring their alumni back?”
Maybe be creative? Maybe call it “Amazin Day,” and combine the old Photo Day with an autograph day, have the former Mets like Tom Seaver, Jerry Koosman, Gary Gentry, Art Shamsky, Mookie Wilson, Rusty Staub, Edgardo Alfonzo, Mike Piazza, Felix Millan, etc. gather at Citi Field and have a Mets fan’s dream of a day? Yeah, it would cost money, but it’d be sold out and there are a thousand marketing ideas that would make it a must-have ticket (and memorabilia money maker) every year!
The idea that Mets fans wouldn’t embrace a day to celebrate their team’s history is ridiculous.
I wish it was only a cost-effectiveness issue. But it’s not. Frankly, the Mets can’t even send out a promo video without doing something dumb like trying to avoid the existence of a 20-game winner who just won the organizations first Cy Young Award in almost 30 years. It is the fear of ridicule, of blowback, and of honest feedback from a fanbase that’s tired of the losing and the stupidity. In 1989, Davey Johnson was omitted from the list of some two dozen people invited to Old-Timers’ Day.
Why? If the Old-Timers’ Day crowd cheered Johnson, would the Mets’ front office and Harrelson be embarrassed? If the crowd booed him, would he be embarrassed? Like many, many, many others have said many, many, many times, the Wilpons and by extension, their PR and Marketing departments lack a cohesive link to their smartest and most loyal fans. Maybe it’s time to listen to a few of them.